The ASA logo is an Alberta Spear Point—People used this point approximately 9,500 years ago. It was first collected as an artifact in the Cereal area by avocational archaeologist, Russell Johnston. In 1957, Marie Wormington defined the Alberta Point typology.
The colours used on the website and our brochures were chosen to represent the stratigraphy of units, trees and grass, the plains, and the sun. The font for the ASA header is reminiscent of the Sharpie pens used in the field.